Arrowhead Marketing
Case Study



The Challenge

Fitness FirstFitness First is now the largest gym, health and fitness club group in the world, with more than 1.4 million members, and over 500 gym and health clubs across 15 countries. In 2004, Fitness First, following a business review, set about putting in place an IT strategy which needed to maximise revenue, improve efficiency and reduce costs, plus improve the member experience.

A fitness First GymFitness First created a world-wide, multi-million pound IT programme to provide a bespoke in-house developed solution to support the business.

As a result, the existing IT team needed to be augmented in order to ensure that the right blend of skills and experience were available to deliver the solution, including the formation of a programme office and development/testing capabilities.

What Arrowhead Achieved

Arrowhead Consulting were approached, based on a recommendation from a previous client, to provide a number of interim managers/contractors for some of these key roles on short and long-term contracts.

Arrowhead successfully resourced candidates in the UK and Europe for the following roles:-

  • UK IT Director
  • Programme Manager
  • IT Project Managers
  • Systems Analysts
  • Business Analysts
  • Developers
  • Testers
  • DBAs
  • Project Office Manager

Jon Wood, Group IT Director, Fitness First said, “Arrowhead Consulting have consistently placed high-calibre candidates who match the job specifications and have provided first-class skills, experience and cultural fit”.

The Outcome

Arrowhead Consulting continue to provide a range of contract resources to further develop and enhance Fitness First’s IT capabilities.

“We continue to work with Arrowhead Consulting when we require contract resources, often requesting significant number of resources at very short notice, as they have access to suitably skilled people with the right approach, attitude and experience to get the job done properly…

…. an added bonus is that several of the contract resources have now joined us as permanent members of the IT Department.”

Jon Wood, Group IT Director,
Fitness First



Retail Consulting

Retail ConsultingArrowhead Retail Consulting can provide solutions and develop change programmes to sort out your retail business needs, through from buying/merchandising, supply chain, IT, store operations and home delivery.

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Interim Management

Interim ManagementArrowhead Recruitment have a wide network of contacts throughout the retail industry. Just let us know what skills and qualities you need to fill a post, whether for a specific project, a short-term vacancy or a permanent post, and we will source the ideal addition to your team.

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Executive Coaching

Executive CoachingArrowhead Coaching provides individual, personalised coaching programmes to senior retail executives, giving them the renewed focus, the strategies and the vision to deliver and maintain improvements for themselves and their team.

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